Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football fans by combining attentive, original club designs with lower-carbon materials.
In designing for the future through Move to Zero, Nike uses recycled polyester made from plastic water bottles, an approach the company has used to produce its football kits since 2010. Recycled polyester reduces carbon emissions by up to 30% compared to virgin polyester, helping to lessen the kits’ environmental impact.
Of course, Nike’s creativity in kit design is still front and center. The away kit designs highlight different touchpoints of each club’s identity through local lore, symbolic architecture, rich color palettes and more. Nike football kits comment on the culture for the modern fan, here and now.