Football supporters have historically worn Nike Air Max on the terraces. Players covet rare drops and exclusives. The natural connection between football and sneaker culture is celebrated by weaving together admired club identities with storied sneaker designs in the kits, each a bespoke creation, worn as clubs chase continental honors this season.
The merger of club identity and Air Max history results in one of the most distinctive sets of kits in recent memory.
“The Air Max coupled with football jersey culture is the ultimate hybrid of streetwear and sports,” says Nike Scott Munson VP, Nike Football Apparel. “We were mindful of paying full respect to the clubs and their identities, but we quickly discovered that this is a very happy marriage. The kits are stylish, highly original and will look great on the pitch and the street.”
While historic original Air Max colorways were influential in the kit designs, a new Nike Air Max inspired by the project has been produced for each club and will be released as part of wider collections.